Why 4pm in Italia?

Why 4pm in Italia?

Italian lifestyle at 4pm. 

For over 100 years, the time 16:00 (4PM) has been a special time in Italy when many people take a break from their day to enjoy an espresso or a sweet snack with friends, family, or coworkers. In the past, locals would gather in cafés, gelaterie and piazze to catch up on news and community life.

Even today, this afternoon pause remains a beloved Italian tradition, offering a moment to relax, socialize, and enjoy the slower pace of everyday life. The art of living. 

Cornetto is a popular Italian afternoon treat, often compared to the American Drumstick ice cream cone. However, Cornetto is typically lighter and creamier, with a texture more similar to gelato, and is available in a wide variety of classic Italian flavours.